Founded August 27, 1906, the Coldwell Banker® organization celebrated its 100th anniversary in 2006. While taking great pride in its rich heritage, Coldwell Banker continues to evolve and meet the needs of a changing consumer. 

Coldwell Banker has a global reach, with offices on six continents, 32 countries and territories.

There are more than 540 Coldwell Banker offices outside of the United States and Puerto Rico in the following countries:

Aruba Australia Bahamas Bahrain Belize Bermuda Canada Cayman Islands Costa Rica Dominican Republic El Salvador France Indonesia Ireland Israel Jamaica Jordan Lebanon Mexico Netherlands Nicaragua Panama Puerto Rico Saudi Arabia Singapore Spain St. Kitts & Nevis St. Martin/Saint Maarten Turks & Caicos United Arab Emirates Venezuela Virgin Islands (British and U.S)*As of 3/1/07

COLDWELL BANKER ONLINE
Customer-Driven and Driving the Industry’s Web Standards

Coldwell Banker® is considered to be the Web pioneer in the real estate industry as the first national brand to offer a national real estate Web site. Coldwell Banker Real Estate Corporation launched coldwellbanker.com in 1995.

Always ahead of the curve,coldwellbanker.com launched such recent innovations as:

• Satellite mapping that allows a consumer to gain a unique perspective on a prospective home’s proximity to neighborhood amenities.

• The enhanced Personal Retriever provides up-to-date listings which match search requirements directly onto a consumer’s computer desktop.

• Streaming video to further enhance the real estate learning and home search experience for consumers.

• A Home Price Estimator that provides superior data.

• Expanded community, schools and home pricing information that allows users to research nearly every neighborhood in the United States.

• Driving more than 200,000 visitors each month to local Coldwell Banker affiliated company Web sites. In 2006, over 1.6 million unique users visited the site each month according to IBM SurfAid Analytics.

Coldwellbankerpreviews.com
The Online Resource for Luxury Properties Coldwell Banker Previews International® is a leader in marketing luxury properties. coldwellbankerpreviews.com was launched in 2005 and now houses more than 10,000 luxury property listings, with an average listing price of $1.81 million.
coldwellbankerpreviews.com includes homes from the United States as well as other countries and territories with a Coldwell Banker presence.
In 2006, coldwellbanker.com earned major industry accolades including:

WebAward Best Real Estate Web Site- sponsored by Web Marketing Association
Galaxy Award- sponsored by MerComm, Inc.
Spotlight Award Platinum and Gold Winner - sponsored by League of American Communications Professionals, LLC
 

THE COLDWELL BANKER CONCIERGE® SERVICE PROGRAM
The Coldwell Banker Concierge® Service Program provides the Coldwell Banker customer with a centralized, full-service approach for coordinating all of the details involved in buying or selling a home.

By helping customers arrange everything from financing and utilities to home improvement and renovation, the Coldwell Banker Concierge Service Program gives customers the services they need when they need them the most.

Currently, more than 75 percent of all Coldwell Banker® affiliates offer some form of concierge service to their customers. So whether a customer needs a mover, a mortgage, a painter or a pet sitter, the Coldwell Banker Concierge Service Program gives customers the extra set of hands they need to make their house a home.

COLDWELL BANKER NICHE MARKETS
Coldwell Banker offers unique marketing programs and tools to help Brokers and Sales Associates effectively reach niche markets and audiences.

These “Growth Markets,” include:
Coldwell Banker Previews International®, a world leader in the marketing of luxury homes,
Vacation Homes,
Farm & Ranch,
New Homes and
University Markets.
Around the world the Coldwell Banker System includes some of the best real estate professionals and affiliates and continues to grow.

COLDWELL BANKER PREVIEWS INTERNATIONAL®
A Leader in Luxury Home Sales

The Previews® program has been a world leader in the marketing of luxury homes since 1933. The program has been exclusive to the Coldwell Banker® System since 1980.

The exclusive group of certified Previews Property Specialists make up only 8.7 percent of the more than 125,000 Coldwell Banker sales associates worldwide.

Coldwell Banker Previews International property specialists participated in more than 26,000 transaction sides of homes priced at $1 million or more in 2006 with a total sales volume of $47.9 billion.

The average sales price for a luxury home transaction listed and /or sold by the Coldwell Banker System in 2006 was $1.81 million.

The highest priced home represented in 2006 was $27 million.

COLDWELLBANKERUNIVERSITY®

Keeps Coldwell Banker® Brokers and Sales Associates Among Industry’s Top Professionals

Coldwell Banker® sales associates and brokers have long been known as some of the most professional and educated in the industry. Coldwell Banker University® courses keep them on the leading edge while providing them with ongoing accreditation. In 2006, nearly 30,000 Coldwell Banker professionals took advantage of over 1,000 programs offered at various venues across the nation, including several regional, national and international Coldwell Banker events. In addition, Coldwell Banker University offered virtual class sessions to more than 1,000 Coldwell Banker professionals in 2006. The online courses allow participants to experience the benefits of the live classroom setting while saving on travel costs and time away from the office. The Coldwell Banker University Web site supports a wide variety of business training needs.

COLDWELL BANKER® MILESTONES
Coldwell Banker®has consistently been at the forefront of the real estate industry, including:

• December 2006 – Coldwell Banker System concludes “100 Homes” initiative which raised more than $6.2 million to support the sponsorship of more than 130 Habitat for Humanity homes around the nation in celebration of the brand’s 100th anniversary. It was one of the largest charitable endeavors in real estate history.

• October 2006 – coldwellbanker.com unveils satellite mapping featuring such amenities as neighborhood restaurants, schools, medical facilities, etc.

• September 2006 – Enhanced Coldwell Banker Personal Retriever is unveiled making the Coldwell Banker System one of first to utilize “widget” technology for a pure, business purpose.

• August 27, 2006 – Coldwell Banker celebrates the brand’s100th anniversary.

• August 21, 2006 – Jim Gillespie, president and chief executive officer of Coldwell Banker Real Estate Corporation, leads a Coldwell Banker contingent in ringing the closing bell at the NYSE in honor of the brand’s 100th anniversary.

• February 2006 – Coldwell Banker is the first national real estate brand to feature streaming video content on its national Web site.• January 2006 – Coldwell Banker organization begins celebration of its 100th anniversary in 2006.

• February 2005 – Coldwell Banker launched a second Web site, www.coldwellbankerpreviews.com, totally dedicated to the luxury buying and selling experience.

• June 2002 – Coldwell Banker Real Estate Corporation is the only national residential real estate organization selected by the National Concierge Association (NCA) to receive prestigious membership affiliation for its Coldwell Banker Concierge® program.

• November 2000 – The Coldwell Banker System is the first national real estate organization to offer online listing proposals to home sellers through Personal Retriever® Seller Services.

• November 1998 – The Coldwell Banker System is the first national real estate company to offer a national Concierge program where its affiliates offer some form of service whether referring or managing customers needs from financing and coordinating utility services, to home improvement, moving arrangements and renovation.

• January 1998 – The Coldwell Banker System is the first national real estate company to offer an interactive search service for Internet home shoppers through its Coldwell Banker Personal Retriever® service.

• 1997 – The Coldwell Banker System is the first national real estate company to maximize national cross-marketing promotions. By pairing with companies such as Cadillac and Ethan Allen, almost 200,000 leads were generated for Coldwell Banker offices across the country.

• 1995 – coldwellbanker.com is the first national real estate Web site to be launched by a national real estate brand.

• 1992 – Coldwell Banker affiliates are the first to advocate and practice Seller Disclosure well before it was required by law in some states. The organization’s leadership in this consumer-focused issue changed the practice of real estate in many markets.

• 1987 – Coldwell Banker affiliates are the first to offer comprehensive service guarantees to sellers. The companion buyer’s guarantee is introduced in 1992.

• 1906 – The country’s oldest and most established nationwide real estate organization is founded.